Karon Thackston – Amazon Product Descriptions
While some people think selling on Amazon is a “set it and forget it” system, you know that gobs of traffic and sales don’t just happen automatically. Competition on Amazon today is brutal. You need to know how Amazon decides which products to show first when customers search their site as well as how to entice and inspire shoppers to buy. When you understand and use that knowledge to your advantage, you’ve got a serious leg up on your competition.
The challenge? There’s a lot of information you need to know, and you probably haven’t got time to weed through all the fluff to get to the meat of it. So why struggle? My team and I have been paid to write over 2,500 Amazon product listings, and have seen our customers’ sales transformed as a result. We already know what works and what doesn’t.
Now you will learn my proven process, so you can rinse, repeat, and
reap more sales on EVERY listing you create on Amazon.
For less than you would pay me and my team to create 1 listing for you, you can develop an unlimited number of product listings anytime you want. This is absolutely the fastest and easiest way to master product listing creation! The power is in your hands.
Here’s what we’ll cover:
- Captivating titles that won’t get your product page delisted
- Conversion-worthy bullets – there are far more ways to write them than the standard feature/benefit style
- Engaging descriptions that fill the gaps, draw shoppers in and close the sale
- The latest keyword research and optimization techniques
- How Amazon mobile seriously impacts your listings and how to specifically optimize for this platform
- Simple ways to tweak your listings on a regular basis to ensure sales long-term
Your Insider Training Includes the Most Up-to-Date Info
Discover My Personal Process For Finding (And Using) Keywords That Drive Targeted Traffic
LIVE Session 1 – June 18, 2019 at noon ET, 11am CT, 10am MT, 9am PT (Yes! Replays will be available.)
In order to attract potential customers to your listings, you first need to know what terms they’re using on Amazon to search for products like yours. In this first session, I’ll share:
- My favorite keyword research (KWR) tools—and how you can use them to find search terms that drive relevant, targeted drive targeted traffic to your Amazon listings
- What goes on inside my mind as I’m doing KWR, and how I uncover those elusive keyword “gems” that others don’t find
- How to evaluate your keywords after you find them to decide which ones are winners and which would be better off trashed
- The best ways to use keywords in your copy and format backend search terms
Make Your Product The Obvious Choice & Brainstorm Enticing Titles That Capture Attention
LIVE Session 2 – June 25, 2019 at noon ET, 11am CT, 10am MT, 9am PT (Yes! Replays will be available.)
When a customer is wading through an endless selection of silicone cupcake liners, how do they decide which listings to click on? In a sea of private-label products that all look the same, you need to make yours stand out as the clear choice. That starts with having a clear understanding of how your product is different/better and creating an irresistible title. In this session, I’ll show you:
- Why the first 60, 80 and the first 160 characters in your title are so critical
- The multiple places your title is displayed—and how you can manipulate that to your advantage
- How to identify your product’s differentiators and work those into your title
- The #1 mistake most sellers make with their titles (it’s a real sales-killer)
Create Mouthwatering Feature Bullets & Product Descriptions That Close The Sale
LIVE Session 3 – July 2, 2019 at noon ET, 11am CT, 10am MT, 9am PT (Yes! Replays will be available.)
How do infomercials sell billions of dollars of products every year? They excel at delivering highly persuasive sales pitches that hit shoppers’ hot buttons. Mastering this powerful technique in your bullets and product description sections can mean the difference between a shopper clicking “Add to Cart” or clicking out of your listing! In session 3, we’ll cover:
- How to quickly get shoppers to envision themselves using (and loving!) your products.
- How to make the biggest benefits of your product immediately clear (so customers purchase right away)
- Using your customers’ own words to craft your listing—so visitors instantly connect with what you’re saying
- Building confidence and eliminating friction that can tank the sales
- Multiple professional techniques for bullet creation
PLUS – A look at how Amazon Mobile impacts how you create titles, bullets and descriptions and the differences in how they display on mobile devices. Since almost 75% of shoppers buy from Amazon using a mobile device, this is critical to understand.
Gauging Results: Is It Really Working? Simple Steps To Multiplying Your Sales
LIVE Session 4 – July 9, 2019 at noon ET, 11am CT, 10am MT, 9am PT (Yes! Replays will be available.)
Too often, when sellers make changes to their listings, they focus on the number of sales they are making a day. NOT GOOD. Why? Because it’s not entirely accurate. You can actually make more sales per day and lose money (yes, really!). During this final session, I will show you:
- An easy way to determine whether the changes you made are actually working
- What to do if your new product listing doesn’t have the impact you want
- 3 simple things you can do to ensure your products keep selling, selling, selling long-term
Plus, as a bonus you’ll receive…
And That’s Not All You Get…
Critiques Of Actual Amazon Listings
Nothing drives the point home like seeing the steps applied to real-life listings. So, I’ll review several actual product listings and critique them each in the sessions. You’ll see how to improve under-performing listings and point out exceptional product pages we can all learn from.
Private Facebook Group
Brainstorm ideas, discuss the lessons, ask questions and get feedback from the members of our private Facebook group just for Amazon sellers. You’ll have unlimited access at no additional charge.
The one-time fee includes:
- Access to replays of all 4 sessions
- Lifetime access to the private Facebook group
- Specially negotiated discounts on popular Amazon tools/bonuses
How much did you spend on that inventory?
And how much do you stand to lose if it just sits in Amazon’s warehouses?
You can easily make back your investment by applying these strategies to just ONE product listing. And the returns don’t stop there. With your new-found skills, you’ll keep on cranking out profit-producing titles, bullets, and product descriptions that deliver a steady flow of sales with every new product you add!
NOTE: We will stay laser-focused on creating enticing titles, bullets and descriptions that convert; discovering high-volume keywords; and testing/tweaking your listings for maximum results. This training does not include information about images, pricing strategies, reviews or setting up listings in Seller Central.
Want to learn how to create
awesome titles, bullets, descriptions & keyword lists?
What Clients Are Saying About Me & The Marketing Words Team
We were selling at a rate of 2 per day before… now we’re selling almost 12 per day!
“Thought I would let you know how our sales have gone way up since your work. I did a little advertising and got 10 sales. I also raised the price 17%. We were selling at a rate of 2 per day before the listing change. When we ran out of stock, we were selling at a rate of almost 12 per day! I would say the changes your staff made were pretty effective, wouldn’t you? – Michael Wethington, My Travel Tubes
Our conversion rate increased about 18.8%
“All I can say is that we were VERY pleased with the results of the product listing Marketing Words created for us. Our conversion rate increased about 18.8% and the only changes were to our text and search terms. They are easy to work with and extremely knowledgeable about Amazon questions we had. For the great service and exceptional results, we will definitely be back for more. Well worth it!” — Christina Harris
Your instructions were concise and paced perfectly!
An early morning thank you for taking the time to put together the bootcamp for listings! Your instructions were concise and paced perfectly! I like your style of explaining the processes and then giving examples. You did such a great job that I really did not have to go back and review again! I already see a difference in how our listings are tracking!” – Stephanie King
I always give you as an example of an excellent copywriter and mentor when asked. ”
I love your courses – you are an excellent teacher – and you know marketing. I always give you as an example of an excellent copywriter and mentor when asked. I have so much to learn from you! You are a true professional and an inspiration for me!” – Cecilia Badea
I’m embarrassed to say, I was doing most of them all wrong.
“I thought I understood setting up keywords for my Amazon listings until I watched Karon’s bootcamp demonstration. I took the strategies she taught and started updating my listings. I’m embarrassed to say, I was doing most of them all wrong. I have a long way to go to get to them all, but I’ve already seen an increase in sales, especially on products that were getting very few sales.” – Christine Cobb
Frequently Asked Questions
Who is this training best suited for?
If you are a private-label seller, a wholesaler who brings new products to Amazon, a seller who creates custom bundles or a manufacturer with your own products that you sell on Amazon, this program is perfect for you! This would not be applicable for arbitrage sellers who tack onto existing listings that were created by other sellers.
In the Product Description Boot Camp, are we going to learn about images, pricing and reviews?
My specialty is persuading using words so this boot camp is laser-focused on finding traffic-driving keywords and developing conversion-oriented titles, bullet points and product descriptions.
I bought your “Amazon Advantage: Product Listing Strategies To Boost Your Sales” ebook. Is this program the same as that?
It’s similar, but I’ll dig much deeper during the Product Description Boot Camp than in the ebook, critique actual listings to provide valuable insights and answer questions as we go along. Plus there is information included in the Boot Camp that is not in the ebook.
What format is this training in?
The Amazon Product Description Boot Camp is a LIVE online training series using Zoom. Because the creation of product descriptions for Amazon is a very visual process, I chose this format. That allows you to see exactly what I’m doing, as I’m doing it during the sessions.
How long does my access to the Boot Camp video replays last?
You have a single-user license so you can log into your account and view the video replays for the life of the product. If you need access for multiple team members, contact us for deep discounts on additional licenses.
Does this program have a monthly fee?
You only pay once for a single-user license of the entire training for one person. No monthly fees. If you need additional licenses for VAs or employees, just ask and we’ll arrange for a discount on those.
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