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Clayton Makepeace – The Makepeace Method for Making a Fortune Writing Video Sales Letters
So far on this webinar assortment, I’ve shared my strategies for writing further wise copy in so much a lot much less time – a constructive methodology to multiply your revenue many occasions over.
Now, on this report, I’m going to share one in all many largest secrets and techniques and strategies and strategies of my success with you. I’m furthermore going to share a variety of factors I reap the advantages of which may make ANY product gross sales copy you write from 2 to 10 occasions elevated!
Nonetheless the primary challenge I’m going to allow you to perceive about is the necessary factor that turns a wonderful residing correct proper right into a dream residing.
It’s the one challenge that can have selling corporations knocking on YOUR door — and able to pay you increasingly more more cash.
Now I do know, a number of you could go on to make a wonderful residing. Higher cash than many individuals you already know.
Genuinely, though I’m a highschool dropout, I make loads of occasions more cash than my CPA, my lawyer, my dentist and my physician.
And naturally, the icing on the cake is the life-style. Dwell the place you need. Work for those who occur to need. “The creator’s life.”
Nonetheless there is also one completely different methodology. The best way wherein throughout which I’ve refined after 40-plus years all through the enterprise.
It’s the way in which wherein throughout which I’ve realized to extend my revenue 12 months after 12 months. And to all the time be in demand — with extra work than I’d possibly do.
Now, in case you assume, “Aww, Clayton can do it. He’s among the many many most interesting. I can’t possibly have that type of success.”
Hear, it took me a lifetime to return to this
— my largest secret of success
I’ve been on this enterprise over 42 years. I’ve seen all of it in selling, and executed all of it. Even invented quite a few of the issues that make an infinite distinction in selling.
Nonetheless this secret is hands-down my largest secret ever. It’s the game-changer. The transformer. The necessary factor weapon that lets me make increasingly more more cash … even in any case this time all through the enterprise.
The necessary factor that lets me defend “snowballing” my revenue 12 months after 12 months.
Now I’m not speaking about greed … or an insatiable want to have increasingly more further.
I’m merely sayin’ that in case you’re going to do
the difficulty, and make a occupation of it …
why not do it so it’s type of
stacked in your favor?
And let me present you strategies that’s related to you and the individuals who want you most — your purchasers.
First, let’s try what this will point out with earlier purchasers:
Let’s say you’ve been a copywriter for some time. You’ve had only some totally fully completely different purchasers alongside the way in which wherein throughout which. Now, in case you merely return to them and say, “Hey! I’m obtainable now,” they’re going to think about you’re merely fishing for work.
Nonetheless in case you come to them with an infinite income: “Hey! Merely wished to assist you to already know that I’m actually passionate about sure strategies corporations are utilizing to develop their enterprise sooner than they ever thought attainable. I’d love to speak to you relating to the most recent codecs which are doubling, tripling, and even quadrupling response bills,” correctly … I think about they’re far more further inclined to take a seat up and take uncover.
Second — what does it point out for you with current purchasers?
Efficiently, let’s try this major query:
What’s an important draw back in defending a wonderful shopper?
Truly it’s defending their consideration! All the time being the one they give thought to after they give thought to a enterprise.
Now, in case your methodology of defending consideration is to care for giving them high quality work, correctly, that’s okay. Nonetheless you hazard any particular person coming in and providing that huge income I merely talked to you about. Swiftly, they’ve obtained the eye, and as well as you — who must be the primary to pop into their concepts for one issue — are taking part in catch-up to an invader in your turf.
The turf YOU labored exact onerous to say.
So defend the romance alive by bringing them new and necessary advantages of your relationship.
And eventually, for luring and touchdown high-paying future purchasers:
What do most entrepreneurs ask for and most copywriters current to point their value to a consumer?
A portfolio! A sampling of fantastic work that they’ve executed.
Actuality is, that’s NOT among the many greatest strategies.
Exhibiting them that you simply presumably can lead them into the long term and to elevated success adjustments your own home drastically — blowing even A-level copywriters out of the water.
Actually, every half I’ve been speaking about correct proper right here is about separating the “extraordinary” from the “irregular.”
And it has every half to do collectively collectively together with your path to success.
Let me clarify solely a bit extra relating to the excellence this will make in your occupation.
The primary model of success I need to title a “flattop” sample.
That’s the place you uncover an area of curiosity — in all probability writing content material materials supplies, or monetary copy, or properly being copy — and as well as you develop to be acknowledged in it, you make good cash, your purchasers defend coming as soon as extra, and life is grand.
Nonetheless in case you try a chart of it, you could even see the “flattop” — you attain your pinnacle in your area of curiosity and useful properties in revenue develop to be incremental.
No matter your coronary coronary coronary heart’s want,
the necessary factor I’m going to stage out you in the interim
may help you presumably can have it
Now in all probability a variety of of you presumably can have already guessed what it’s.
I’m speaking about Video Product gross sales Letters, or VSLs as we title them.
Commonplace Internet advertising and even spam will all the time be with us, nonetheless VSLs are the wave of the long term.
And I can allow you to perceive from my very private expertise that they solely proceed to develop in use and significance.
So why is it such a bonus?
The reply is straightforward.
Based on eMarketer, on-line video was the quickest rising advert format in 2012 with just about 55% progress.
Based on Web Retailer, 52% of customers say that watching product movement footage makes them extra assured of their on-line buy decisions. And, when a video is information-intensive, 66% of customers will watch the video two or extra occasions.
Web site on-line Journal says its prospects are prepared to try movement footage 60% of the time they’re discovered, and 52% of customers report that they’re much a lot much less further liable to return a product after viewing a video.
Enterprise search supplier Attivio discovered that pages with video attracted 2-Three occasions as many month-to-month guests, doubled time on-site, and achieved a 157% enhance in pure visitors from engines like google.
Based on Bytemobile Cell Analytics Report, on-line video now accounts for 50% of all cell visitors and as so much as 69% of vacationers on sure networks.
There are many extra statistics, nonetheless you get the image.
So let me give you a try what you’ll get
for those who occur to be part of The Makepeace Methodology:
You’ll get the core of my system in eight Intervals it is attainable you may watch on video or take heed to on audio, full with printouts — instructing you the “coronary coronary coronary heart and soul” of the system I’ve developed that regularly produces multimillion-dollar VSLs.
So that that you simply simply perceive, you obtained’t uncover my system wherever else. That is the outcomes of all my years of writing and selling, trial and error, and testing and testing and testing.
Frankly, it will take most individuals years to place collectively one factor like what I’ve. And even as soon as they took the issue … they presumably wouldn’t have the number of expertise I’ve had, and be succesful to reveal all of the concepts and strategies I do.
If you happen to’re armed with this method, you’re able to not solely apply purchasers factors they should know, nonetheless you’ll even be forward of 1000’s of copywriters who want to do that nonetheless obtained’t know wherever NEAR what you already know.
Personally, I do know of just one group of entrepreneurs producing VSLs on this diploma — they usually’re NOT instructing anybody.
Nonetheless my philosophy is a bit totally fully completely different — I think about if there have been some extra individuals who could do that, it’s going to doubtless be good for all of us.
So I’ve carved out the time to create this program and attempt to get a variety of of you as so much as a result of the place you in all probability will help among the many many corporations I work with, or elevated nevertheless — assist ME with a consumer who’s obtained a necessity elevated than I can current!
So let me give you just some little teases of the mandatory secrets and techniques and strategies and strategies you’ll be taught in my Methodology:
In Session One, I’ll present you the exact method to utilize
VSLs to draw million-dollar purchasers
That is what lands you the dream purchasers you need — purchasers who’re:
- Nice to work with (you need purchasers who acknowledge you and work with you — you don’t should should work with highly effective purchasers, or purchasers who see you as any particular person they should take care of or administration) …
- Clients who need you to comprehend success (meaning they perceive your value to their enterprise — they usually’re blissful to pay you huge cash to be a key a part of making their enterprise develop) …
- Clients who’re reliable and who pays you (they’ll present you the outcomes of their selling and pay you promptly — they obtained’t merely hand you a affirm and say, “That is for the last word month.” You may depend upon them paying you what they owe you and do it promptly with out having to ask them) …
- You need purchasers who’re trustworthy and cautious about obeying the legal guidelines and all governing authorized pointers (you DON’T want a consumer who’s able to hazard downside with regulatory corporations) …
- And eventually, you need purchasers who’ve good potential for progress. That signifies that for those who occur to present them good selling, they’re going to succeed and shall be succesful to pay you increasingly more more cash!
Now, you don’t have to seek out out HOW to draw these purchasers. I’ll apply you my private secrets and techniques and strategies and strategies for the exact methodology to uncover and land the suitable purchasers.
You see, I’ve a foolproof 5-step course of for FINDING these purchasers. Merely observe the steps I’ll give you and as well as you’re sure to land your dream purchasers.
Then, I’ll present you my simple 10-step course of for speaking with and LANDING these purchasers. As quickly as further, it is a step-by-step course of laid out for you want a roadmap.
(Remember, this isn’t based mostly on thought or restricted expertise like some would-be “gurus” will give you — these steps are based mostly on my expertise in over 40 years of discovering and touchdown the perfect purchasers there are.)
Subsequent, I’ll current the 7 key inquiries to ask a attainable shopper. The information you’ll get from their choices to those will put you forward of 99% of the copywriters they deal with.
Backside line, I’ll stroll you through each step of discovering and touchdown these purchasers, and even present you what to say and the exact methodology to approach them with an irresistible present.
Plus, I’ll even present you the exact methodology to have provides to stage out your potential purchasers for those who occur to’ve on no account even executed a paid VSL enterprise!
Subsequent, in Session Two, I’m going to stage out you
14 methods to make your VSL an infinite success
First, I’ll give you an easy two-step system that can current you discover ways to write a worthwhile VSL in as little as TWO DAYS.
In Step 1, we’ll create the event in your VSL.
In Step 2, I’ll present you the exact methodology to “preserve the meat on the bone” of what you’ve created. At this diploma, you’re already writing it!
- I’ll present you the exact method in order so as to add in elements to cement your parts all through the VSL — factors like quotes, factoids, charts, tables, or third-party info. That is the “secret sauce” that offers your VSL unbeatable credibility — and useful properties the belief and confidence of your prospect.
- Furthermore, I’ll present you the three simple factors to ALWAYS embody in a VSL to shortly double and even triple your outcomes …
- My 2 favourite “persuasion methods” to attach collectively collectively together with your prospect and cement your relationship with him …
- The right methodology to avoid the “Deadliest Sin” in a VSL which may set off your prospect to point you right off (all it takes is a single click on on on and as well as you’re gone!) …
- 5 simple strategies to eradicate confusion in your video (that’s one completely different “Lethal Sin”) …
Now, some individuals will give you a bit info on the exact methodology to write down a VSL — after which it stops there!
Nonetheless having a million-dollar VSL is NOT virtually writing the VSL — it’s about all of the stuff that goes with it! That’s why writing it’s actually solely the start …
In Session Three, you’ll be taught
that it’s all about eyeballs!
The extra objects of eyeballs
you get to see your video, the higher
the success it may very well be.
Now there are some simple methods to do that — nonetheless there’s a superb opportunity your shopper could not even know all of what you’re going to know.
So I’ll begin by exhibiting you the eight greatest methods to drive visitors to your VSL (as quickly as further, you’ll be exhibiting your purchasers factors they very possibly obtained’t know — AND make sure you’re getting an important royalties it is attainable you may) …
Then, there are 5 stuff you MUST DO as rapidly as your prospect reaches the very best of your VSL (you’ll be amazed how few copywriters and entrepreneurs use all 5 — most solely use one or in all probability two … so that they’re leaving cash on the desk).
Then I’ll clarify the two types of prospects you could be coping with — and why it’s essential to approach each in every other case to verify response …
Plus you’ll get some juicy tidbits from my private toolbox, that assist make my VSLs so worthwhile … an identical to the 7 secrets and techniques and strategies and strategies to extraordinarily environment friendly traffic-driving emails, and the 5 key elements to traffic-driving banners …
Subsequent, in Session 4, I’m going to point you
about how your VSL is obtainable
You see, your VSL does NOT exist in a vacuum. It’s hosted on an web internet net web page.
That provides you a substantial amount of exact property to work with above, beneath, and beside the video window.
Plus, the web programmer needs to be succesful to have one factor you want seem exterior of this window, any time you want all by your presentation (if not, inform your shopper that they’re leaving cash on the desk).
You’ll be taught 5 concepts you can do that can maximize what you can do with the web net web page and improve the effectiveness of your video …
And I’ll present you precisely the exact methodology to write down this stuff into the script — so everybody can perceive what you’re calling for and it’d get executed precisely as you need it!
I’ll present you the necessary factor of the “mini-site” — that is one issue virtually no person is acutely aware of the exact method to utilize. Nonetheless for those who’ve written your script … it’s EASY to do (I’ll present you precisely what they’re and the exact methodology to set one up) …
And, I’ll present you what it’s advisable NOT must stress about … these are factors that aren’t usually your obligation, and in case you do them, it’s advisable value extra. This helps defend a really knowledgeable profile for you collectively collectively together with your shopper. You do not need to attempt to be one factor they want. That’s not your job!
Subsequent, in Session 5, I’m going to stage out you
what I title “The work of the deal”
You see, it is attainable you may’t negotiate successfully with a consumer in case you don’t perceive what you’re value to them.
Remember, at this diploma in my program, you could possibly be not solely a copywriter. You’ve got obtained develop proper right into a web-based selling strategist, and a VSL specialist!
Furthermore, I’m going to stage out you strategies your negotiations usually often are usually not confrontational. Many individuals don’t perceive this. They state their bills and demand a “sure” or “no” reply.
Unsuitable, mistaken, mistaken.
What it’s advisable do is COLLABORATE collectively collectively together with your shopper to discover a determination that works for everybody. So in case your shopper objects to your common price, I’ll present you 6 different routes it is attainable you may advocate to constructing your deal that all work out to solely regarding the an an identical cash for you in the long run.
Furthermore, being so versatile actually reveals your shopper that you simply simply’re able to work with them, whereas defending your very knowledgeable profile and NOT merely dropping your bills!
Subsequent, I’ll present you the 6 widespread constructions in your deal, and a pair of of what I title “fascinating wrinkles.” These should do with the retainer you get, and every methodology you come out a winner!
I’ll present you a similar outdated cash presents and the place to start out. And I’ll present you 2 methods to constructing your royalty deal — they usually each work out the an an identical for you! (That is good, due to it’s a undeniable fact that some corporations need to calculate their income a way, and others need to calculate one completely different methodology. It’s good as a option to perceive so every methodology they advocate, you perceive wind up the place it’s advisable be.)
I’ll furthermore present you the mandatory issue parts of the deal that defend your pursuits all the way in which wherein throughout which to the financial institution! It’s to your revenue that each a sort of are written into the settlement.
And I’ll present you my 7 “Pot Sweeteners” — juicy tidbits so as in order so as to add to the deal that really repay huge in the long term.
In Session Six, I’m going to stage out you
the exact methodology to place collectively these obligatory elements
that go together with a VSL
Loads of people don’t concentrate on these and simply copy what fully completely different individuals do — which is a big mistake.
As quickly as further, these are my private strategies which have been confirmed repeatedly to seize individuals who may depart the video at any stage and convert them into patrons. Whenever you presumably can have a wonderful system in place, it’s going to presumably forestall 15% or extra of individuals it is attainable you may in one other case lose.
And this, in the end, interprets into 15% extra royalty cash for you. And the extra you do it, the extra product gross sales you save, and that extra cash accumulates over time. “Snowball.”
Plus, I’ll present you the exact methodology to do an order selection or order internet net web page loads of different routes (you’ll have your shopper take a look at quite a few the issues I present you to see what works greatest). And I’ll present you my “Bread Crumb” methodology of constructing it very simple for any particular person to order they’re far so much a lot much less further liable to get intimidated by the tactic.
I repeat — just some individuals give this stuff the eye they deserve. Whenever you add up all of the strategies, strategies, and secrets and techniques and strategies and strategies I’m going to share with you, you wind up with an arsenal that areas you miles forward of your rivals.
Genuinely, for those who talk to a attainable shopper — you’ll be succesful to discuss factors with them that almost no individual else will assume to do!
Okay, bear with me merely a variety of extra minutes, and I’m going to allow you to perceive about one issue very particular I’m going to share with you furthermore.
First, although, let me end up my system of writing million-dollar VSLs (frankly, a number of them have launched in loads of million) …
In Session Seven, I’m going to share with you
eight good methods to check your VSL
to make sure you’re getting
the easiest response attainable
You discover, so many entrepreneurs merely take a look at one aspect on a VSL. Nonetheless there are actually fairly only some factors it is attainable you may — and might — do to get the right outcomes in your shopper AND you.
For instance, I’m going to stage out you 5 major types of headlines. Now — would you take a look at two variations of the an an identical selection? Possibly. Nonetheless usually you’re elevated off testing quite a few kinds of headlines.
Plus, I’ll reveal my “21 Questions” it’s advisable reply BEFORE you even start to jot down a headline.
Then I’ll present you the exact methodology to check your visitors drivers, your present, and work out for those who occur to need to “serialize” your promo, or create a course, or a “rolling webinar.”
And eventually, I’ll present you the exact methodology to create a squeeze internet net web page to go in your selling plan, and I’ll give you some fashions to work off of to get you began.
You could be getting bored with listening to me say this, nonetheless that is actually far and above what most individuals give you as a plan for writing VSLs. They stick almost to the writing of the script, and ignore all of the extras that can defend your VSL alive and performing correctly for twice as extended.
Lastly, in Session Eight, I’m going to wrap up
the entire issue for you and tie a bow spherical it
I point out I’m going to go over every half you could want to know to supply your explicit individual video (you’ll be able to even make one to stage out purchasers that proves you already know what you’re speaking about!).
We’ll begin with my 5-step course of to take you from writing your video right as so much as posting it on-line.
And I’ll give you my 9 ideas of thumb for manufacturing of your slides.
I’ll allow you to perceive all of the technical devices you could want to produce your explicit individual video, and even the place to get it. I’ll even stroll you through the technical steps in creating your explicit individual video.
And eventually, I’ll give you my 12 “Commandments” to assist make sure your VSL will get the utmost viewership and response.
Truly, we’ll be going over very worthwhile VSLs and scripts as we do all this, and as well as you’ll have the beginning of your very non-public private “Swipe File” — terribly worthwhile movement footage you need to use that will provide help to with constructing and concepts as you’re employed in your VSL.
I’ll allow you to perceive in reality — I’ve seen only some individuals apply a fast seminar on the exact methodology to write down a VSL. Nonetheless I haven’t seen one factor like what I’ve created for you … that covers each angle so completely.
And I don’t point out to brag, nonetheless my system has been confirmed to supply million-dollar VSLs repeatedly.
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